Our Story

From Japan to New Zealand, Adashiko Collagen is conscious + compelling

Adashiko was founded in 2013 by Japanese cosmetics expert, Yuko Arquette. After working as a product developer for Japan’s leading cosmetics company, Yuko saw a space in the market for a high-quality ingestible collagen product to restore + maintain the skin and body from within.

Teaspoon of collagen powder being added to a mug of coffee | Adashiko Collagen | 100% Natural Skincare

Luci sitting at her desk with three tubs of collagen powder next to her laptop | Adashiko Collagen | 100% Natural Skincare

Today, Adashiko Collagen is owned + operated by Luci Firth in Hawke’s Bay, New Zealand.

While our team is led by heart, we’re backed by science. Our collagen powders + growing skincare collection are still produced in Japan to the highest international standards, with solid biotechnology + cosmeceutical research + development behind each of our formulas.

Our carefully curated collection of collagen powders + skincare slip seamlessly into your daily rituals, are kind to people + the planet, + live up to their promises.

We won’t compromise on quality, ever. From Japan ~ world leaders in collagen development + manufacturing ~ to New Zealand, Adashiko Collagen is everything you need + nothing you don’t.

Health + beauty from the inside out

When it comes to our collagen powders, we knew we needed to go deep to truly support your wellness from within.

Adashiko Collagen includes Type I, II + III collagen for full health and beauty benefits. Pure and Ultra both have Type I + III collagen + Joint contains Type I, II + III.

Tub of Collagen Pure being filled in the factory | Adashiko Collagen | 100% Natural Skincare

Tub of Collagen Joint being filled in the factory | Adashiko Collagen | 100% Natural Skincare

Our collagen molecules are small but mighty.

With an advanced low molecular weight of 3,000 Daltons, Adashiko Collagen is bioavailable + highly-absorbable. Once in your bloodstream, our collagen molecules are carried to cells in your body where they send a signal that stimulates fibroblast + cartilage cells to promote the formation of new collagen.

Flavourless and odourless, with no unnecessary fillers or sweeteners - our collagen powders are fully dissolvable, heat-stable, + ready to mix into anything you fancy - coffee, tea, smoothies, juices, baking, snacks, or even a cheeky cocktail.

Nourish + love the skin you’re in

To take your skincare deeper we’ve, proudly, developed a coveted collection of collagen skincare. Using the world’s finest pure, peptide marine collagen + advanced skin loving ingredients, our skincare is everything you need + nothing you don’t for deeply hydrated, healthy + glowing skin.

From discovery kits to starter kits + the complete skincare essentials we’ve got your skin health covered.

Model applying a Collagen Gel Cloth Masque to her face | Adashiko Collagen | 100% Natural Skincare

A note from Luci

Adashiko is more than a business. It’s an extension of who I am and what I believe in.

In a world full of choice, I’m humbled that Lovers of Adashiko believe so deeply in our products. Quite simply, because they align with our ethos + get results.

I’m inspired by clean + considered health + beauty products + driven by the incredible stories we hear every day ~ from parents of young children who are finding relief from their eczema symptoms, to people noticing life-changing benefits while living with skin + gut health conditions, men + women supporting their recovery from surgery, people of all walks of life finding relief from joint discomfort + arthritis + the daily feedback about the much-loved Adashiko glow.

Adashiko collagen powders + skincare products are tried, trusted, recommended + loved. It’s an incredible feeling to grow a business that has become part of a lifestyle for people all over the world.

Adashiko is from me, to you ~ with love.

Yours in health + beauty